Set up remarketing campaigns are designed to display ads to potential customers who visited your site or used your mobile app. It's an effective technique that allows you to stay connected to your target audience while also building brand awareness.
If you’re currently running paid advertising or PPC (Pay-Per-Click) campaigns in Google Ads but not taking advantage of remarketing, you’re missing out on an opportunity to boost brand recognition and dramatically increase conversions. Remarketing allows you to target ads at relevant, interesting and much warmer audiences who just need a final push to convert. Businesses often use remarketing to increase the value of website visitors originating from SEO (Search Engine Optimisation) or PPC campaigns — you’ve invested the time and money to get that person to your site and you want to them to convert! Remarketing increases the chances of conversion, delivering fast results for a relatively low cost.
