Three years ago, we had Don C and Jerry Lorenzo type of lead the way as both brands. We only saw that people actually liked wearing those brands in our sport and trying to stand out. So then we desired to
NBA 2K MT provide them more options, but we wanted to become a platform for aspirational individuals in the fashion world, to help you while we had Don, who's clearly extremely built-out already, we kind of took a flyer on Chinatown Market last year -- and obviously they've turned into a huge brand in the last couple of years. I feel the same way about Eric Emmanuel. Tracey is really a excellent example as well.
We wanted to give our games the capability to communicate and differentiate themselves in how any NBA player can through their story telling. Fashion is now an integral component to that and, so we've partnered with all the latest names in that area to provide digital clothes options for gamers to
Cheap NBA 2K21 MT Coins match on their players. We do digital falls from each of our partnered clothing brands and try to align with their corresponding physical releases once we can to be a different extension for them in their marketing campaigns. The frequency depends on time of year since you'll see more throughout the holidays, basketball events [like NBA All-Star] and style events [like Milan Fashion Week, etc..
