First of all you might be thinking What is SDR and what is Closer? It is important to stop to analyze the new sales methodologies. There are companies that already work with inbound marketing, there is even an article here on the blog explaining how to specialize your sales sector . The focus is on being able to take advantage of what each seller on your team has to offer. It's no use wanting to develop the same characteristics across your sales team, they won't be able to be good at everything.
SDR Understanding what an SDR - Sales Development Representative is, is the first step towards a successful sales strategy. The SDR, in Portuguese we use it as a Pre-Salesor, but he is already a salesperson for his company, he has a heavy role, which is to prospect new customers every day and be able to set up
Email Database meetings to present proposals and expand new business. Basically the SDR has the function of taking the no.
The SDR has to specialize in prospecting, this is important because new tools appear every day to work on prospecting and get more relationships with people. The SDR can receive a list of leads from the Marketing team, when the company has or will need to build its list of leads, thus working on prospecting. Activities of an SDR: Cold email sending to potential leads for the business.
