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تشريح نتائج البحث
تتكون SERPs من نتائج البحث المدفوعة ونتائج البحث "المجانية" ، حيث لا تساهم النتائج المجانية في أرباح Google. بدلاً من ذلك ، تقدم Google نتائج مجانية بناءً على تقييمها لمدى ملاءمة الموقع وجودته. اعتمادًا على نوع استعلام البحث ، ستدرج Google أيضًا عناصر مختلفة في SERP ، مثل الخرائط أو الصور أو مقاطع الفيديو.

يعتمد حجم الإعلانات على SERP على ما قام المستخدمون بالبحث عنه. إذا كنت تبحث عن كلمة "أحذية" ، على سبيل المثال ، فمن المحتمل أن تجد عددًا كبيرًا من أفضل النتائج عبارة عن إعلانات. في الواقع ، ربما يتعين عليك التمرير لأسفل الصفحة للعثور على أول نتيجة طبيعية.

عادةً ما يُنشئ طلب بحث كهذا العديد من الإعلانات نظرًا لوجود فرصة قوية لأن يبحث الباحث عن أحذية عبر الإنترنت ، وهناك الكثير من شركات الأحذية على استعداد للدفع مقابل ميزة في نتائج AdWords لطلب البحث هذا.

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