Google AdWords is an advertising platform that allows advertisers to create and display ads on Google's search engine results pages. Advertisers use an auction system to bid for ad placement in search results or on other sites.
In a google adwords auction system, an advertiser first creates an ad campaign so the user searches a query to maintain a checklist and a proper log system that triggers the query that further gets analyzed by google which checks the credibility and eligibility of the ad campaign and the search query to analyze it.
After this input, the auction takes place in which the ad with the highest ad rank wins the auction and appears in the search results.
Once, the ad gets displayed, the advertiser gets charged based on the number of times the ad gets clicked.
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