One of the pillars of the Content Hackers initiative is the ability to develop a high-performance mindset in different aspects of digital marketing. This includes applying growth hacking to content marketing , especially! If I had to summarize the concept of growth hacking in a few sentences, I would say that it is the union of a process and a mindset focused on growth.
Growth Hacking and content
Phone Number List marketing have a lot in common To explain I brought an example of how to apply a process aimed at optimizing digital content: Growth hacking works through data, which is transformed into ideas and hypotheses. Imagine you have a website that generates a fixed average of visitors and leads every month. From that, you develop an idea.
We know that each audience prefers different content and formats and without the right knowledge a popup can push your potential lead away instead of attracting them. Online course Google Search Console for Content Marketers KNOW THE COURSE The first step: turn ideas into hypotheses Keeping this same pop-up example, the hypothesis is emerging from the data you already have. If you want to increase your conversion rate, it's ideal to start planning your test on the content with the most views.
